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L'Oreal Brandstorm

Team: Aakash Adesera, Maitri Shah, Johnathan Zhou

Summary: Brandstorm is an annual case competition that L'Oreal hosts to give students around the world an opportunity to work on business solutions for the company. This year, the theme was a creating a plastic-less future and my team worked on a business plan to help L'Oreal completely revamp their packaging towards plant-based materials. We were fortunate enough to make it to nationals and even place 1st out of over 900 teams! Some snapshots of the work we did are shown below:

An example advertisement I made for our new packaging
An example advertisement I made for our new packaging
A one pager describing our idea and our marketing plan
A one pager describing our idea and our marketing plan

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